La Cucina Italiana
Easter 2026 Subscription Campaign
Multi-channel campaign for Italy's most prestigious food magazine by Condé Nast: Google Performance Max, social formats and self-promotion. Fresh, spring-inspired, irresistible.
Main Banner — 1200 × 628
Spring is Celebrated in the Kitchen
Arachno has been working with Condé Nast for over 25 years, managing the subscription platform abbonatiqui.it and acquisition campaigns for the group's most prestigious titles.
For the Easter 2026 campaign of La Cucina Italiana — Italy's oldest food magazine, since 1929 — we developed a cohesive creative system across all formats: from landscape banners for Google Performance Max to vertical stories for social media.
The visual concept plays on the energy of spring: fresh aromatic herbs, brilliant green and the magazine cover as the absolute protagonist. The offer — 1 year, 6 issues at €19.90 — is communicated with clarity and immediacy.
Google Performance Max
Automated campaign across all Google inventory: Search, Display, YouTube, Gmail, Maps. Creative assets optimized for every placement.
Social Formats
Vertical stories and square posts for Instagram and Facebook. Animated video to maximize engagement in stories.
Self-Promotion
Banners for self-promotion on the Condé Nast Italia network: Vogue, GQ, Wired, AD, Vanity Fair and other group titles.
25+ Years with Condé Nast
Arachno manages abbonatiqui.it and subscription acquisition campaigns for the main Condé Nast Italia titles for over a quarter of a century.
The Creative System
A consistent visual identity across all campaign formats
Horizontal Banner — 600 × 316
Square — 314 × 314
Square — 300 × 300
Vertical Story — Social Media
Animated story — Instagram / Facebook